Share your biotechnology
Workshops and training courses Science communication
Your organisation does interesting research in the lifesciences.
The research findings are promising and you want to share your
news with journalists, colleagues, investors, patients or clients.
But how do you go about this? What should you tell your audience?
And how do you make sure that your potential reader or listener
hasn’t lost interest after the few first sentences because
they can’t follow the unfamiliar jargon?
Science journalists Marianne Heselmans and Astrid Smit have developed
a workshop, ‘Share your biotechnology news’, to provide
you with the tools to do this.
You will learn to:
- Get to know and understand your reader or listener
- Discover your own appealing and exciting story
- Write up this story in a clear and attractive way
- Elaborate a communication plan for your research project
Our workshops are practical. We start with a small amount of
theory, but get you started quickly. We work as much as possible
with the participants’ own texts. These may be blogs, websites,
articles for specialist journals, press releases or presentations.
You work on an assignment between the two workshop sessions.